As "tweeting" and "friending" become commonplace in a wave of interest around social networking, companies and organizations of all forms are wondering: What's social about software, and why does it matter? Jordan Frank, VP of Marketing and Business Development from Traction Software will explore this question and explain how "wiki" is about more than co-editing a web-page, why forming communities around content is tantamount to innovation, and why (and how) you might tweet within your company's four walls.