Enterprise 2.0 - Are we there yet?

November 21, 2014 · · Posted by Greg Lloyd

ImageAndrew McAfee writes Nov 20, 2014: "Facebook’s recent announcement that it’s readying a version of its social software for workplaces got me thinking about Enterprise 2.0, a topic I used to think a great deal about. Five years ago I published a book with that title, arguing that enterprise social software platforms would be valuable tools for businesses...

Why did it take so long? I can think of a few reasons. It’s hard to get the tools right — useful and simple software is viciously hard to make. Old habits die hard, and old managers die (or at least leave the workforce) slowly. The influx of ever-more Millennials has almost certainly helped, since they consider email antediluvian and traditional collaboration software a bad joke.

Whatever the causes, I’m happy to see evidence that appropriate digital technologies are finally appearing to help with the less structured, less formal work of the enterprise. It’s about time.

What do you think? Is Enterprise 2.0 finally here? If so, why now? Leave a comment, please, and let us know."

Andrew – As we’ve discussed in the past, I don’t believe there’s a specific ‘Are we there yet?’ for Enterprise 2.0.

The lessons I learned from your excellent book and research are still relevant today. Enterprise 2.0 technology enables but does not guarantee organizational change. Some organizational change is invented and purposeful, some is serendipitous and emergent.

The effect of new technology on an enterprise is too often like picking up and shaking a sleepy beehive.

We’ve come a long way towards the vision that software and devices used inside a company will become more like software, Web services and mobile devices people use at home. Enterprise software and services need to meet the same expectations for clarity, any time / any where access, and easy of use that people expect at home, which shakes markets as well as assumptions. Tracking the relationship of Apple IBM from Nov 2009 through Nov 2014 (and their market cap) is an instructive example.

As Peter Drucker taught, organizations need to adapt and innovate to make use of these capabilities, which opens the door to new technology, capabilities, and markets for enterprise software and services at every layer of the stack. Which opens the door to new organizational challenges and opportunities…

I’m not surprised that this takes time - and like Bill Buxton’s analysis in his Long Nose of Innovation article from 2008.

I’ll also keep my faith in Peter Drucker and Doug Engelbart as the twin patron Saints of Enterprise 2.0. As I said in Nov 2009, you have your own sub-numinous stake in the game!



Enterprise 2.0, Finally? Andrew McAfee, Nov 20, 2014 (This blog post was originally posted as a comment)

Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges Andrew McAfee, Harvard Business Review Press, Nov 2009

The Long Nose of Innovation Bill Buxton, Bloomberg Business Week, Jan 8, 2008

Enterprise 2.0 Schism Greg Lloyd, Nov 9, 2009

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