Why links matter - for your business as well as the public Web
Mathew Ingram recently wrote Why links matter: Linking is the lifeblood of the web. He makes a strong case for the value of open linking - giving credit to original sources - as an ethical imperative. He also points out the collective benefit, quoting Om Malik:
"Links were and are the currency of the collaborative web, that started with blogs and since then has spread to everything from Twitter to Facebook to Tumblr. Links are the essence of the new remix culture. It is how you show that you respect someone’s work and efforts. It is also indicative that you are part of a community."
Despite the success of Facebook and mobile apps that attempt to maximize value from walled gardens (where your attention is the product being sold), I remain optimistic that the Web and behavior that rewards linking will continue to win.
And I believe that the same open link and search model will win for work and serendipitous discovery in the realm of Enterprise 2.0 (or Social Business if you prefer).
See Intertwingled Work, my two cents on why links matter in E2.0 - from 2010.
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