.
. . integration of social software (now "systems of engagement") and transactional systems where work gets done (now "systems of record"), using the same W3C protocols and layers over W3C protocols that make the public Web successful: Web-standard content delivery, links, and link-aware search." The world inside a social business differs from the public Web in many significant ways: a) it's much smaller; b) it's very link-deprived compared to the public Web; c) there's a lot of redundant content (think of all of the copies of the same slide deck distributed in email); d) some highly valuable content isn't linkable at all (think legacy systems of record); e) finer-grain permissioned access rules are much more important when you want to open up the most of what the business does, and what people in the business know. On the plus side, social business activity adds valuable context.
This bring issues like consistent and reliable identity, consistent and reliable access controls (over W3C protocols), representation of context, and permission aware search to the top of the queue. I believe these issues can be addressed by system architecture and layering of services over base level W3C protocols, which may eventually lead to extension or additional layers of W3C protocols.
W3C-masthead.jpg
CODIAKProcess.gif
