Traction “re-energized” our corporate communications process. It gave power to the knowledge worker. From my IT side, its great to see people contribute to and reading it without assistance.
In the corporate environment, it is easy to use. Most people are used to forms and email. The hard part is the actual habit. Email is a habit. You do something 40 times a day, it becomes a habit. How many people reply to email more than 20 times a day (everyone in the room raises their hands). It’s a habit.
Now, we share knowledge in Traction. If people join a team later, they have a history. For collaboration, sometimes email once a day is not enough. We were able to separate the public CIX structure from another group based server where notification may be sent out more frequently based on the feed.
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